DatingDirect’s "same game, new rules" mantra has attracted over 3.5 million singles looking to connect on this website. The UK-based site maintains a ticker that always shows how many users are on the site at any given time, and users must be at least 18 years old to join the network. Registration only consists of 10 questions, and DatingDirect offers a "find love or your money back" guarantee. This guarantee is based on the belief that members will find someone within the first 12 months of membership. Touted as the premiere online dating site in Europe, membership is still open to anyone from anywhere in the world. According to the site, 80% of their members have actually met someone through DatingDirect. DatingDirect was founded in 1999.

Some features included with a subscription include real-time chats and compatibility tests. DatingDirect has a moderation team that checks and verifies the information on members’ profiles. Members can also customize their privacy settings, letting them opt out of chat requests, maintain a blacklist to avoid certain members and browse member profiles "discreetly." DatingDirect also has a service that responds to an alert button, which members can click on if they want a moderator to step in if they feel threatened or in need of support.

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